West Ham United Loans Manager Carlton Cole has transformed how he secures the best moves for the club’s emerging talents by using TransferRoom. Instead of spending valuable time and resources traveling to meet clubs, Cole has instant access to decision-makers at over 800 clubs worldwide through the online platform. He also expanded his network in person at the TransferRoom Deal Day in Madrid, where over 200 clubs met in one place.
“The benefits are huge,” Cole explains. “I can meet a lot of people in one place, connect with clubs I might not have known about, and get straight to the point. No nonsense, just efficient discussions that help me get the job done.” With real-time market intelligence on TransferRoom, including player availability and club requirements, Cole and West Ham can make smarter, data-driven decisions that align with their loan strategy.
“The loan strategy is built on data, and TransferRoom is a key part of that,” Cole adds. “It connects me with clubs I might not have reached otherwise, and it saves a huge amount of time and money. Instead of traveling the world to explore loan options, I can do it all on one platform. Thank you, TransferRoom.”
Feyenoord
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