Demba Ba: Smarter signings and stronger global market access

As Director of Football and part-owner of USL Dunkerque, former Newcastle United and Chelsea striker Demba Ba is focused on building a sustainable, competitive squad as they aim to reach France’s Ligue 1 for the first time ever. TransferRoom has become central to his transfer strategy, helping the club secure key signings by providing real-time player availability and direct access to decision-makers worldwide.
Ba highlights how TransferRoom streamlined deals, such as the signing of attacking reinforcements, by removing intermediaries and allowing for faster negotiations. The platform’s data-driven insights and Trusted Agent network have given Dunkerque the confidence to make informed, strategic moves in the transfer market.
Beyond signings, Ba values TransferRoom’s in-person events, which connect Dunkerque with top clubs and agents globally. These interactions not only facilitate immediate transfers but also build relationships that shape the club’s long-term recruitment strategy.



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