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Juve Juventus
Instant and direct connections opening up the world for Juventus
Juventus are one of world football’s superpowers – but TransferRoom has given the club an even bigger global reach in recruitment, and easier access to decision-makers all over the world without the need for third party involvement.
We have opened a new market. Before it was difficult to create opportunities for players overseas. TransferRoom helps us to create and maintain new relationships with foreign clubs.
Claudio Chiellini
Previous On-Loan Players Manager, Juventus
Connecting the world, instantly and directly

Everyone knows Juventus, but directly getting in contact with them has not always been easy.

Claudio Chiellini, Previous On-Loan Players Manager, said: “At Juventus, we’ve always had connections with a lot of clubs around the world, but sometimes that has been through agents, sometimes through sporting directors, and people move around. So every season you can have to start a new relationship.

“With TransferRoom, it’s more simple because the connection is instant and direct. It helps us to be in touch with clubs around Europe and opens up the market for us.”

New priorities, new markets

The way Juventus use the loan system has changed and TransferRoom has helped the club make a success of its strategy of looking beyond Italy for deals more often.

Chiellini works with colleagues to find placements for their players, mainly from the Under-23 and Under-19 squads.

He said: “Seven or eight years ago, when I started working at Juventus, 95 per cent of our players went on loan in Italy. Now 50 per cent of our players are on loan outside Italy.

“We have opened a new market. Before it was difficult to create opportunities for players overseas. TransferRoom helps us to create and maintain new relationships with foreign clubs.”

Perfect pitch - Hitting the right notes in the loan market

Chiellini takes full advantage of what TransferRoom offers, including the ability to use “plus-pitching” to alert 30 clubs at once to the availability of a Juventus player.

He said: “It’s not easy to find players for the Juventus first team because the level is so high. For the Under-23s and Under-19s it is possible.

“If I am looking for a forward, I put in the filter that I need a forward, from ages 18 to 23 because that is the range of my Under-23 and I can get an idea of players that other clubs want to move, or maybe I will be reminded of a player from Arsenal, Liverpool or Manchester City Under-23s.

“For outgoing deals, sometimes I receive direct requests for my players, sometimes it’s me that pitches the player to a club. Plus-pitching is very useful. You can contact 30 clubs immediately and let them know this player is on the market.

“There are hundreds and hundreds and hundreds of players of a similar level around the world, so it’s important to be fast and to have the right connections to convince a club to sign your player.”

Football Manager in real life


Juventus and clubs all over the world regard TransferRoom as an essential tool that they use every day to give them the edge in the market.

Chiellini said: “For a club like Juventus, it’s important to know in real time the positions that a club are looking for. There might be a player we talked to a club about two weeks before, but now the situation has changed.

“I’ve been using the platform pretty much every day. There could be an injury or even a win or a defeat could change the ideas a club has. It’s like Football Manager, but in reality!”

Key benefits
  • Global reach to 550 clubs
  • Access to decision makers
  • Real-time information
  • Pitch players to 30 clubs in seconds
  • Lasting relationships with peers
  • Competitive advantage in the market
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