TransferRoom Women's Football Forum

Internationales Bankhaus Bodensee sponsors Football Finance Forum

Internationales Bankhaus Bodensee AG is a company of the Würth Group, specializing in the needs of medium-sized businesses and entrepreneurial-minded individuals. In the field of sports financing, we work at the highest level with leading professional clubs: We finance receivables from player transfers, broadcasting and sponsorships. We aim to support the international top clubs with tailor made solutions.

IBB Website

09:30 - 10:30 — Registration and Coffee

Attendees will register and have the opportunity for informal networking.

10:30 - 11:15 — TransferRoom Introduction

Forum objectives and key market insights delivered by Frederik Broholt (Senior VP, Strategy & Partnerships at TransferRoom).

11:15 - 12:00 — Panel: Building an Elite Squad On and Off the Pitch

Featuring Niamh Fahey (Technical Coordinator, Liverpool FC Women), Oscar González (Co-Founder, TMJ), and Martin Ericsson (Head of Football, BK Häcken), this panel brings together senior leaders from across elite club football to explore what it truly takes to build a high-performing team.

The discussion will focus on modern recruitment strategies, ensuring tactical and cultural alignment, integrating new signings effectively, and maintaining stability within the dressing room. Panellists will also examine how clubs can create clear development pathways and long-term squad planning structures that support sustained success both on and off the pitch..

12:00 - 12:15 — Break

Attendees will have the opportunity for informal networking.

12:15 - 13:00 — Panel: The Future of the Women's Transfer Market

This forward-looking session features Kelly Simmons OBE (former Director of the Women’s Professional Game, The FA), Lucy Rushton (Sporting Executive and former General Manager of Bay FC, previously General Manager at D.C. United and Head of Technical Recruitment & Analysis at Atlanta United), and Bex Smith (Founder of Crux Football, former New Zealand captain, treble winner with Wolfsburg, and former FIFA executive).

Bringing together expertise across federation leadership, elite recruitment, data-driven strategy and global player representation, the panel will explore how the women’s transfer market is evolving.

Discussion will centre on building scalable and sustainable recruitment departments, increasing international movement, unlocking commercial growth opportunities, and shaping professional player pathways as the global women’s game enters its next phase of development.