TransferRoom - Customer Stories - San Lorenzo
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Club Atletico San Lorenzo de Almagro San Lorenzo de Almagro
How San Lorenzo de Almagro never miss a deal opportunity
With limited financial resources, selling players for the highest possible sum is essential for the Argentinian club. In order to do that, they use TransferRoom to get direct access to a wider pool of buyers.
TransferRoom gives us the opportunity to organise one-to-one meetings and propose our players to many different clubs in many different countries. It is giving us a wider network and faster market knowledge.
Mauro Cetto
Sporting Director, San Lorenzo de Almagro
Small network provides little information
 

A big name in Argentinian football San Lorenzo have little exposure outside of South America and, as such, a small network for their recruitment department to do business with.

It means they may not be aware that their players are attracting the interest of Sporting Directors, Heads of Recruitment and Chief Scouts at clubs worldwide, and are missing out on vital pitching opportunities.

With more than 800 clubs from over 100 leagues in 60 countries, TransferRoom offers San Lorenzo the chance to access club requirements in real-time and subsequently pitch their players in seconds to decision makers.

Mauro Cetto, Sporting Director, says: “In Argentina, our economic resources are limited, so we need to be clever and try to find the good moments to sell. The economic situation of our country forces us to be ingenious in the transfer market, and we work in that sense. 

“We are a club with a very good academy and our players are very well seen, so we have to try to take advantage of that image by forging relationships with the rest of the world.

“In this way, TransferRoom gives us the opportunity to organise one-to-one meetings and propose our players to many different clubs in many different countries. It is giving us a wider network and faster market knowledge.”

 
Making cross-continental transfers easier
 

Virtual Summits, where fast-paced, one-on-one transfer meetings take place, have enabled San Lorenzo to save vital time and money during transfer windows.

Cetto continues: “I met people from clubs in MLS, Mexico, France, Spain, Italy, Denmark, Israel and Belgium. That gave us great opportunities to talk about our players.

“To have a place where everybody from football can come and talk directly is so important. It really helps clubs like us in South America to connect with those in other parts of the world easily and gives us the chance to start relationships that without TransferRoom we wouldn’t have.”

Key benefits
  • Make important player sales quickly
  • Learn club requirements instantly
  • Build contacts outside South America
  • Save time and money with Virtual Summits
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